Mobile
Over the past several years the mobile industry has seen some very major changes, as it has evolved from being a voice centric business to one in which the development and implementation of profitable Value Added services is the prime concern. Made for Mobile TV, and Mobile TV Broadcasting services such as DMB, DVBH and MediaFlo are now reaching their prime in certain markets, and location based services are of growing importance especially to advertisers and game content providers. The big internet players are all targeting mobile; and all existing broadcasters and content owners are trying to work out how to profit from this “Mobile Entertainment Revolution”.
Helping companies enter and prosper through key partnerships in this rapidly changing market is one of the key strengths of Any Screen Productions. Examples of our services in this area include:
- Creating mobile content and bundle strategies for aggregators entering new markets
- Mobile Marketing and Advertising Observatory Service where we evaluate how leading Mobile operators are marketing entertainment content
- Establishing key technology and content partnerships
- Identifying and closing business with early customers; trial or showcase project management
- Planning and executing full range of marketing activities, including conferences, events, and PR
- Advising on product roadmap strategy to take advantage of current market conditions and consumer needs
Mobile Advertising has also become one of the hottest topics in the mobile industry as well as in the media and communication industries. To facilitate this, in 2007 we launched the very successful MobiAD News.
This website and newsletter focus entirely on mobile advertising and marketing, and includes campaign examples, interviews with key players, market resources, up-to-date news, and an extensive listing of the companies that are invoived in the market. MobiAD was launched in March of 2007, and has already grown to become one of the most widely read publications in the mobile advertising industry.
