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Client Reed Midem
Leading organizer of the top TV Programming and Music Markets (MIPTV/MIPCOM/MIDEM).
   
Project:
  • Asia Market Research Study
  • International Broadcasters’ Survey
    •    
    Tasks:
  • Asia Market Research Study (2005): Conducted a comprehensive survey of Asian Music, TV, Games, Mobile TV, Broadband and IPTV markets in 6 countries (Japan, Hong Kong, Korea, Singapore, China and Taiwan) by interviewing over 100 companies, and created recommendations for capitalizing on Asia’s growing digital content markets.
  • International Broadcasters’ Survey (2002): Conducted interviews with over 70 global broadcasters from China to Brazil, to understand their content business needs, and recommended strategies to improve Reed Midem’s content markets in responding to these needs.

    • MIPCOM Mobile TV Awards


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